Fiber Sales promotional post
Meta Ads V1 (Fiber Sales)
Total Spend
$7,660.02
Impressions
217,744
Clicks
5,783
CTR
2.66%
CPC
$1.32
CPM
$35.18
Leads
207
Purchases
832
| Campaign | Spend | Clicks | Impressions | CTR | CPC | Leads | Purchases |
|---|---|---|---|---|---|---|---|
| INTERNET AIR BUSINESS - Dynamic | $1,650.42 | 662 | 36,750 | 1.80% | $2.49 | 41 | 2 |
| INTERNET AIR BUSINESS - [Michael Test] - Dynamic | $546.86 | 174 | 9,054 | 1.92% | $3.14 | 14 | 0 |
| AIA Full AI Test | $2,751.75 | 2,698 | 109,033 | 2.47% | $1.02 | 107 | 0 |
| AIA Split Test | $541.07 | 1,087 | 35,571 | 3.06% | $0.50 | 45 | 0 |
| Retargeting AIA | $169.92 | 1,162 | 27,336 | 4.25% | $0.15 | 0 | 43 |
| TOTAL | $7,660.02 | 5,783 | 217,744 | 2.66% | $1.32 | 207 | 832 |
Meta Ads V2
Meta Ads V2 (Fiber Connect)
Total Spend
$3,017.00
Impressions
143,413
Clicks
3,385
CTR
2.36%
CPC
$0.89
CPM
$21.04
Leads
90
Purchases
0
| Campaign | Spend | Clicks | Impressions | CTR | CPC | Leads | Purchases |
|---|---|---|---|---|---|---|---|
| CELL PHONE PROMO | $1,446.87 | 575 | 19,746 | 2.91% | $2.52 | 50 | 0 |
| INTERNET AIR BUSINESS V2 | $911.61 | 483 | 20,183 | 2.39% | $1.89 | 37 | 0 |
| Retargeting V2 | $658.52 | 2,327 | 103,484 | 2.25% | $0.28 | 3 | 0 |
| TOTAL | $3,017.00 | 3,385 | 143,413 | 2.36% | $0.89 | 90 | 0 |
Meta Ads Combined (V1 + V2)
Total Spend
$10,677.02
V1: $7,660 | V2: $3,017
Total Impressions
361,157
Total Clicks
9,168
Total Leads
297
V1: 207 | V2: 90
Total Purchases
832
V1 only
Blended CPA
$9.39
per lead or purchase
Google Ads
Google Ads (Fiber Connect)
Total Spend
$3,450.93
Clicks
1,253
Impressions
10,669
CTR
11.74%
CPC
$2.75
Total Conv.
91
77 Form Leads + 14 Calls
| Campaign | Spend | Clicks | Impr. | Conv. | Conv. Category | Conv. Action |
|---|---|---|---|---|---|---|
| Direct Checkout | ABF | Search (Conversions) | $1,834.70 | 748 | 5,681 | 67 | Form Lead | Check availability |
| Direct Checkout | ABF | Search (Value) | $59.98 | 28 | 157 | 7 | Form Lead | Check availability |
| Direct Checkout | Search | $37.57 | 11 | 283 | 3 | Form Lead | Check availability |
| AIA | PMax #2 | $39.80 | 39 | 1,614 | 4 | Phone Call | Calls from ads |
| Phone Promo | PMax | $35.24 | 28 | 526 | 6 | Phone Call | Calls from ads |
| Phone Promo | Search #2 | $34.59 | 10 | 195 | 4 | Phone Call | Calls from ads |
| Phone Promo | Search | LEAD FORM | $36.52 | 15 | 233 | 0 (1 all_conv) | Phone Call | Calls from ads |
| AIA | Search | LEAD FORM | $25.09 | 8 | 250 | 0 | Lead Form | Lead form submission |
| Total (8 Enabled Campaigns) | $3,103.50 | 887 | 8,939 | 91 | 77 Form Leads + 14 Calls |
Conversion Breakdown:
77 Form Leads via "Check availability"
|
14 Phone Calls via "Calls from ads"
SMS Campaign
SMS Campaign Test #2
Social Media Activity
Total Posts
3
Platform
Facebook
Fiber Sales promotional post
Fiber Sales promotional post
New Creative Content
AIA Campaign Creatives
